01.15.10
Posted in Brand Promotion, Promotion, Your Commerce at 5:33 pm by admin
You hear the word voice over banded about a lot, but it helps to understand what people mean by the word voiceover. Basically, a voice over is the voice of an unseen speaker. Voiceovers may be talking on the radio or on a telly documentary for example. They are typically used in ads on a variety of audio or audiovisual media, for example radio, television or the web. The performer of a voice over is termed a voice talent or voice actor. Good voiceover artists are highly gifted people who take you in, inject liveliness into the script and engage your mind. They may only be used to direct your telephone call or to tell you a chronicle or to inform you - but they do it with charm, enthusiasm and skill. If you engage the services of a good voice talent, you will find that they take your direction and criticism well as they look at your sales copy or script and transform it into a performance to be proud of.
When vendors make the determination to engage voice over talent, they are not looking for just anyone, they’re looking for a master. It is true that the right voice actor or actress for your project can promote the strength of your commercializing , but that means that you have to put forth the exertion to tell apart the wheat from the chaff and choose the candidate who is truly the best equipped for the chore. No matter the exact nature of your project, there are are various primary traits that you want to find in a professional voice actor.
The task of finding a high end voice talent involves executing a few basics. Ensure that you understand what a voiceover artist is and the language that they use to describe themselves. Then learn what sort of work decent voice talents tackle and use that work to judge who you should bring in to your task. Hopefully, this article has assisted you in that endeavor.
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05.12.09
Posted in Brand Promotion, Promotion, Sell Offs at 9:59 pm by admin
Dropshipping has become a new buzz word in E-Commerce world. Dropshipping is simple process that enables a online reseller to avoid keeping inventory inventory. A reseller will take customer orders and pass the delivery details to the dropshipper, who carries the stock of goods and who will be responsible for shipping the goods out to the customer. The reseller will pay the dropshipper and in turn receive payment from the customer. The reseller earns the difference between the wholesale price he pays and the retail price he receives. The reseller may himself be either a retailer or wholesaler of goods - i.e. he may choose to offer this service to bulk customers only or may offer it to all customers.
Dropshipping clearly has its advantages in terms of passing on the cost of carrying inventory onto a third party and low cost of entry into the business. This makes the business of dropshipping a very popular online business. Internet commerce, or E-commerce as it is sometimes called, thrives on easy business ideas, and drop shipping has gained popularity with online businesses in the recent years. With low barriers to entry and instant sales via the Internet, the number of online businesses based on selling items that will be delivered via drop shipping is increasing.
China wholesale companies have become a major player in dropshiping business. Due to low cost goods and China being in the middle of the world it an ideal place to source from. Many online resellers have chosen China Wholesale as their major supplier.
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06.15.08
Posted in Brand Promotion at 10:12 am by admin
I have two buddies that hunt, Jeremy and Jeff. They get up at the crack of dawn and trek out into the Arizona desert to shoot some animals. I am not a hunter and have a better chance of bring struck by lightning twice than shooting a deer, so I am not invited. Maybe it’s best that way, I kind of side with the deer anyway - hunting just isn’t my thing.
Well this article isn’t about hunting, but I’ve seen the gear they have and preparation these guys go through in order to go after their target. To my surprise I started to see some very strong similarities between how they hunt animals and how I “hunt” prospects for clients when designing their projects. Stay with me, I promise you’ll see…
Personally, I’m not a hunter, but they’ve got the right idea when it comes to attracting and honing in on a target. Instead of doing what they think will work, hunters try to get into the mindset of their target. They adapt their clothes, smell, behavior and thought process all to the targets they are going after. If they are going after deer, they try to think like a deer; a pheasant, think like a pheasant. Designers can learn a lot from hunters.
If a hunter knows little or nothing about his targets, he starves. If
a designer knows little or nothing about his targets, he wastes the client’s time
and money.
Think about it, if your designer knows everything about the groups you’re targeting: their age, their family life, income, likes/dislikes, voting preferences, where they shop, how they shop, etc., how much more focused and effective do you think your marketing message will be?
When you meet with a design firm about doing some work for you don’t be surprised
if they interview you, in fact you should demand it.
At the end of your meeting you should have a solid idea of what the designer can and will do for you. And they should be able to articulate (among other things):
Your business objectives for the project
The target markets you are looking to focus on
Your business’ core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I
mean everything about what makes your targets tick.
Do you want to get the most out of your marketing and design investment, make
sure the designer can say what I say to clients, “The only person who knows
your clients better than me is you“.
Here’s the deal, you as a business owner
have clients you have to reach, that’s what marketing and design does - it’s outreach.
If you hire someone who knows how to reach (or hunt) for these groups of people,
your business will grow, if you hire a designer that doesn’t understand marketing
or how to hunt for your customers…well, your business starves.
Does that make sense?
Thanks for taking out of your day to read this article; please contact
me at 480-391-0704, or email me at comments@candographics.com and let me know
how this helped you.
Now, if you’ll excuse me, I have a gunny suit to try on.
Happy “hunting”
Jeremy runs the only business savvy graphic design firm who helps companies build more confidence and credibility into their business identities. “I help you take your business’ vision and shape it into a company identity that will make you look better, feel better and have more confidence about your business.”
Like the article?
Email Jeremy today at comments@candographics.com for your choice of a free insider’s bulletin:
“How to Choose the Right Marketing/Design Firm for You” or “Top Ten Questions Designers Don’t Want You to Ask Them”. You’ll also want to check out the “Can-Do Confidence Builder”. Emailed weekly, the Confidence Builder provides you with essential marketing and design insights that help you get the most out of your marketing/design investments and help you to stay one step ahead of the competition.
Remember to include in your email your name, which Insider Bulletin you would like to receive and any additional feedback.
Learn more about Jeremy and how you can gain a competitive advantage with a better brand by visiting http://www.candographics.com.
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